Internet Marketing

Search Engine Optimization: The reality is simple. Over the past few years, we’ve landed dozens of sites on the first page of Google, Yahoo, Bing, and Ask for their targeted keywords and long-tail phrases. What does this mean? If you are the owner of an apartment complex in Northern Kentucky, wouldn’t you want your apartment community to be listed on the first page of Google for the exact search query; “Northern Kentucky Apartments“? Thousands of people are searching each and every month, if you’re not listed, they aren’t finding you. It’s really that simple folks. This is the core foundation of “search”. People are searching for every local product, service, and industry on the Internet, and the popularity of these generic local searches are growing, VERY fast. Through our dedicated studies and numerous documented test-trials, we have learned the tricks-of-the-trade and we can design a specific game plan to increase your organic rankings regardless of your industry.

Pay-Per-Click Advertising: Did you know Google earns more than $5 BILLION dollars per quarter? A very large portion of that revenue comes from their online Pay-Per-Click advertising product. In fact, all of the major search-engines offer their own in-house Pay-Per-Click product. So what does this mean? As mentioned above, organically listings in search-engines are very, very powerful and are FREE. Search-Engines use very exclusive [and secret] technologies, [algorithms] to rank websites, which represents “most relevant content” per search query. If you are NOT being listed on the first page, then you potentially need a [a] a new domain name, [b] a new website, and [c] a new web consulting company, [like us]. Seriously though, MILLIONS of businesses around the world NEED a constant-stream of visitors to their sites to keep selling their products and services. If they do not have site visitors, they do not have sales, and they go out of business. It’s a really simple concept. If you do not have a surplus of targeted-Internet-traffic, as 99.9% of businesses do NOT, then you have to “pay” to receive “traffic“. This is not a fad, or pipe-dream concept, businesses around the globe participate in [PPC] “Pay-Per-Click” advertising, including Fortune 1000, 500, and 100 companies. However, studying industry-specific keywords and key-phrases is a very tedious and time-consuming process. Once the research is finalized and your campaign is launched, daily/weekly maintenance and management is required. While general “click” prices range from $0.50 to $5.00, the competition for some very targeted industries and professional services can cost as much as $200 PER CLICK. As of today, the bidding structure [higher bids, higher placement], for the search query; New York Nose Reshaping, costs $133.84 PER CLICK. I don’t think this needs further explanation, but just in case. This means a new york-based nose surgeon is willing to pay $133.84 for every person that “clicks” on his sponsored advertising link, [which redirects the "clicker" to his/her website.]. Remember the old saying, “It takes money to make money“? This is EPITOME of the Pay-Per-Click industry. Regardless of whether your budget is $5 per day, or $5,000 per month, we’ve successfully created and managed dozens of campaigns for a variety of industries. 

E-mail Marketing: While many consider this marketing strategy “spam“, there are rules to every game, and you have to follow them. Over the past year, we’ve worked on creating more “accepted” strategies and “user-friendly” delivery methods. Your individual tailored-message, whether it be a coupon, discount code, or a simple alert or reminder, needs to be designed in an appealing and strategic manner. This process is overlooked nine-of-ten times, and takes trial-and-error. We can help.

Destination Sites: Have you found a website you would like to advertise on? Lets us be the middle man for advertising terms and pricing. We have years of negotiation experience and can help win you better ad positioning, or even a better rate. More importantly however, with us handling the contracting their sales reps won’t be able to “fast-talk” us with high-tech industry lingo and fine print. If the company can’t assist with the creation of the custom banner ads, [art work] we’ll take care of that for you as well, no problem. Let us help you take the stress out of advertising, and regardless of your industry, we can help.

Social Networking: Everyone [e-v-e-r-y-o-n-e] has jumped on the Social-Networking bandwagon, and there’s good reason for it. Social Networking provides us all with social and business tools and resources that simply were not available years ago. Today, the power of Social-Networking has entrenched our lives and the demand has created tremendous opportunities for businesses to capitalize on the free traffic and networking, which equates to potential customers and clients. While there are hundreds of networks available to choose from, you need to understand they aren’t all important to your business. But, some are, and can bring you new business without question. At the end of the day, like anything, things take time to develop. The more you work it, the greater potential for success. Our team can help you understand the Social-Networking phenomenon, set up your accounts, and design your Social-Networking blueprints.